Currently, more and more B2B companies areequipping themselves with account based marketing services to ensure targeted advertising, personalized contentand messaging, and more to high-value accounts. As ABM becomes increasingly popular with businesses, 56% marketing professionals attest to the fact that personalized content is crucial for ABM’ssuccess.
Do you wish to ensure relevant personalizedcontent for improved business endeavors’? These following tips can help. Read on to learn more!
● Ensure CRM Targeting
CRM targeting is a perfect ABM personalizationtactic because it’s rare for B2B marketing services to not use data synchronized from their CRM. Generally, data suchas visitor’s industry, role in the company, size of company, or account type sit in the CRM without being used effectively. With the help of successful CRM targeting, different visitors can see different header images, CTAs, testimonials, blogs, and much more.
● Craft Personalized Videos
It is common knowledge that videos areextremely significant for effective lead generation and conversion. The reason video converts so many leads intobuyers is because most people on the internet would rather watch an insightful
video than go through long blocks of texts.
One of the best ways to craft personalizedvideos is to use template videos. If you are thinking that video personalization is not possible at a scale, you thought wrong! All you need to do is make a single video and alter the background to fit the person or company you are speaking to. For example, an account based marketing agency can devise a message for a highly-targeted set of accounts withsimilar problems and tweak the background with a video editing tool.
You can also employ dynamic names as partof your account based marketing strategy. This means that each person who
receives a personalized video will receive the same video but the “first name” variable will be switched to the name they have in the CRM. Businesses can also use “company name”, “industry”, “company logo”, and more!
● Create High-Converting Landing Pages
One unique way for a account basedmarketing agency to ensuresuccessful ABM personalization is via personalized landing pages. It is more than just adding a personal touch to your landing pages. B2B companies can start with breaking up target accounts into clusters by industry or firm graphic. Next, they can go ahead and create relevant and valuable content for each cluster. Marketers should also pay special attention towards filling up each account’s landing page with unique offers and value propositions to show how your product or service fits into their specific reality.
Picking the appropriate “Call to Action”matters. Offering multiple CTAs such as lead magnet downloads, app downloads,
unique resources, etc., demonstrates that you genuinely care about your website visitors.
Despiteknowing the tons of benefits that personalization exhibits, the latter continues to be underutilized in the ABM marketing terrain. If you wish to stay ahead of your competitors, make effective use of the aforementioned tactics to craft highly-tailored campaigns for your high-value leads.
